Impact of Advertising in Broadcasting: A Case Study of Radio Uganda

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dc.contributor.authorIrene, Onyai
dc.date.accessioned2020-07-16T08:04:56Z
dc.date.available2020-07-16T08:04:56Z
dc.date.issued2005-10
dc.descriptionA research report submitted in Partial Fulfillment of a Degree in Mass Communicationen_US
dc.description.abstractThe research aimed at finding out how advertising had an impact on broadcasting and the case study was radio Uganda in Kampala Shimon road. The methods used helped the researcher get relevant information and it covered 80 respondents. It was established that radio Uganda advertisement had little impact because the money used went to the consolidated fund. Radio Uganda could benefit from advertisements therefore if it was privatized.en_US
dc.identifier.urihttp://hdl.handle.net/20.500.12306/8742
dc.language.isoenen_US
dc.publisherKampala International University, bachelors degree of mass communicationen_US
dc.subjectAdvertising in Broadcastingen_US
dc.titleImpact of Advertising in Broadcasting: A Case Study of Radio Ugandaen_US
dc.typeOtheren_US
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