Browsing by Author "Uwineza Sabah, Amur"

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    Advertising and Sales in Multinational Corporations: A Case Study of Mtn Company in Uganda
    (Kampala International University, bachelors degree in International business, 2010-06) Uwineza Sabah, Amur
    The study was conducted under the topic of "Advertising and Sales in Multinational Corporations" and it had three objectives; to establish the relationship between the types of advertising and sales performance in Multinational Corporation, to establish the contribution of advertisement towards sales in Multinational Corporations, to establish the relationship between the challenges faced in advertising and sales by Multinational Corporation. The study adopted a quantitative, correlation, cross sectional survey research design based on secondary data and collected from internet based documents, and library based textbooks, journals and presentation documents. The researcher collected the necessary information using Self Administered Questionnaires methods of data collection. The data was tabulated and then analyzed in order to draw inference from the data collected. The information collected from the respondents through questionnaires was used in order to answer the objectives of the study. The study find out that advertising entices the buyer to come to the location where a sale takes place. It often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. It was recommended that manufacturers and producers should always conduct market surveys to establish what pleases the target customers, their testes and preferences, before they choose the type of advertising to use. This will help them to meet their customer expectations, create customer loyalty and gain a competitive edge, thus achieving the company overall objective.