Browsing by Author "Kyazze, Esther"

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    The effect of the 4ps on consumer behavior: A case study of Lena florist shop
    (College of Economics and Management, 2008-10) Kyazze, Esther
    The objectives of the Study were; to find out the steps consumers go through to determine their purchases, to find out how the 4ps affect consumer behavior, to find out the internal and external factors which influence the consumers' tastes and preferences and therefore determine their purchases…